VisitScotland will promote new accessible visitor destination

VisitScotland will promote new accessible visitor destination

 

Image: beautiful landscape with the lake and flowers, Scotland


A new campaign will promote the Forth Valley as an accessible visitor destination for the first time with the support of VisitScotland. The campaign will create a suite of downloadable and print itineraries as well as three films highlighting the full range of accessible attractions and accommodation providers in the area.

The itineraries will be tailored for visitors with Autism, Dementia and Mobility issues and will cover three themes; Family Fun, Heritage and Outdoor activity.
The films and itineraries will be promoted via digital channels to people in Glasgow, Edinburgh and Northern England. By raising the profile of the Forth Valley as an accessible destination to a new audience, the campaign aims to increase the number of visitors to the area, as well as the length of their stay and the amount they spend.

 

Research shows that one in five people in the UK is disabled. This includes not only wheelchair users but also people with hearing loss, visual impairments, and learning and development disabilities. In 2015, £1.3 billion was spent in Scotland on trips where a member of the party had an impairment. This includes day trips, domestic overnight trips, and inbound trips.